The “Beak Pick !” is a line of high quality jam and preserves, compotes, dried fruits and tea. At this moment is available only Beak Pick jams & preserves.
“Beak Pick !” brand includes 13 flavors of jams and preserves, such as։
We had developed a new formula of fruit preservation and also had harvested the products from specially selected orchards.
Beak Pick jam & preserves produce according to special standards and policies that is why the products have a unique taste and the quality is high. The line of jam & preserves don’t contain additives, pigments, GMO-free and low in sugar. The fruits used in the process of making Beak Pick jams & preserves have a natural sweetness and don’t have damaged areas. As a producer, we personally control the selection process of fruits and the production of jam & preserves.
Recent studies show that it is highly recommended to eat in small quantities throughout the day rather than burdening our digestive system with large meals. The idea for this new line of the jam was to construct a brand identity that conveys this specific message: ”jam is a treat to be savored rather than a meal to be devoured.”
While observing the way birds ate fruit in an orchard, we came to the conclusion that their behavior is representative of the way a man should graze on food and enjoy it in small quantities. Their behavior was precise, taking in their daily dose of sweetness in tiny bits just enough to get a taste of the delightful flavors without overly indulging.
This is the way a man should consume jams. They are ‘’daily treats’’ to be savored slowly and leisurely while taking pleasure at the moment and the taste rather than to be devoured too quickly.
The beak is the part that the bird uses in order to pick up the piece of fruit and eat it. Furthermore, we noticed on a visual level, that the similarity between the aesthetics of the beak of a bird and the shape of some fruits is significant. Adding to this that fruit is the main component of jam, our product!
The unique series of illustrated labels portraying the resemblance between the anatomy of a bird’s beak and the form of fruit by combining them into one entity.
Our message is clear and precise, consumers should savor ‘’Beak Pick !’’ as their daily sweet treat. Visually, with birds and fruits illustrated on its label, the brand evokes a pro nature design, which perfectly mirrors the natural and non-artificial quality of the product.
Beak Pick won Bronze award in Pentawards design competition which is one of the best and famous international design competitions located in London.
The net weight of the jar is 360 grams. Shelf life is 2 years.
The Beak Pick trademark, name and appearance are protected by both local an
